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Strossle joins the IAB Transparency and Consent Framework In short, the Transparency and Consent Framework (TCF), launched in 2018 helps parties in the digital advertising industry to comply with the EU’s General Data Protection Regulation (GDPR). /../

Publishers and media creators, behold and rejoice: The disconnect between your content and the advertising that monetizes it is coming to an end! About bl**dy time! Since the advent of the «data driven» advertising format - advertisers have been bidding... /../

Getting ahead of the game, and staying there.   /../

Should you join Unilever, Patagonia and Coca Cola and boycott Facebook this July? Yes - of course you should, but that’s only half the story! The campaign #stopprofitforhate is gaining momentum with numerous brand now boycotting Facebook advertising this... /../

- why innovation and creativity is where you should focus during economic uncertainty.   /../

Advertising in the age of COVID-19   /../

These are volatile and uncertain times. The knee jerk reaction for most businesses in a time of crisis is to hunker down, cut spending and “ride it out”. Here’s why this is probably the worst strategy at this time in history. /../

«Competing with the Duopoly is futile!» The words belong to Trine Eilertsen, editor in chief of Aftenposten, one of Norway's leading daily newspapers, owned by nordic media-giant Schibsted. And she’s right! /../

It just wouldn’t be December without predictions. This year though - it’s special. It’s not just the year that is is coming to an end, we are on the brink of a new decennium! So before we look forward - some hindsight seems appropriate. /../

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