We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!
Marketing professionals: help us learn more about the growing importance of digital privacy in advertising!! /../
Rickard Lawson | 6 May, 2021
This post explains how publishers can make use of their legally obtained consent and their own insight to increase the value of the recommendations they get from Strossle. We believe this is a much better approach to privacy and the use of data than... /../
Hakon Tillier | 14 April, 2021 publishers , data , contextual targeting , privacy
This post explains the difference between using context to place an ad and using it to achieve an outcome. In Strossle, we view these two as fundamentally different offerings, although both use the label “contextual targeting”. /../
Hakon Tillier | 14 April, 2021 content marketing , contextual targeting , conversion
Most people don’t go to the toilet with the door open or feel comfortable undressing completely in front of strangers. Why should privacy be less important online? /../
Rickard Lawson | 11 March, 2021 privacy
That Strossle has long been crusading for Contextual Targeting is nothing new. But did you know that this line of thinking is gaining traction across the open web? /../
Rickard Lawson | 11 December, 2020 featured , thought leadership , contextual targeting
How changing from Push to Pull marketing can be make all the difference in driving sales. For anyone who' ever suffered through "retargeting hell" (i.e. the experience of the exact products your lates purchase follow you around the web), this headline... /../
Marketa Pavlasova | 11 December, 2020 native advertising , ecommerce
Contextual targeting is not just having your airline ad appear next to an article about travel. Here’s how to use context to reach campaign goals. /../
Rickard Lawson | 1 December, 2020 native advertising , featured , contextual targeting
Are you using Native ads exclusively as a distribution tool for your content marketing efforts? Do you consider the format to be a «top-of-the-funnel» strategy only? /../
Rickard Lawson | 16 November, 2020 content marketing , native advertising , featured
The next wave of rising infections is sweeping across Europe. How should you plan and manage your marketing in the months ahead? As the sky darkens once again over Europe, the impact on planned campaigns and marketing for your business comes under new... /../
admin | 12 November, 2020 marketing , featured , thought leadership
Have you ever wondered how a teenager with a smartphone can create more media attention than a brand with a huge marketing team? /../
Henric Smolak | 27 October, 2020 marketing , featured , digital empathy
