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These are volatile and uncertain times. The knee jerk reaction for most businesses in a time of crisis is to hunker down, cut spending and “ride it out”. Here’s why this is probably the worst strategy at this time in history. /../

«Competing with the Duopoly is futile!» The words belong to Trine Eilertsen, editor in chief of Aftenposten, one of Norway's leading daily newspapers, owned by nordic media-giant Schibsted. And she’s right! /../

It just wouldn’t be December without predictions. This year though - it’s special. It’s not just the year that is is coming to an end, we are on the brink of a new decennium! So before we look forward - some hindsight seems appropriate. /../

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Strossle International AB today announced it ranked #1 on the Deloitte Technology Fast 500™ EMEA list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in Europe, the Middle East and... /../

Every now and then we at Strossle get questions about brand safety. Are content discovery platforms (like ours) advisable channels for advertisers who are vigilant about their brands? The questions should actually be broadened to: are media sites... /../

What do you need to know to make sure your content marketing is really doing the job? Here’s how to measure the true effect of your efforts. /../

Having a strong brand is more important than ever. In a world where the supply of comparable products is virtually unlimited – and the nearest shop is never more than a click away – consumers are far more likely to choose a brand that they recognize and... /../

You have got the content, but no readers. Here are the top three reasons why your content is not getting the distribution it deserves. /../

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