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The oldest trick in PR and politics is to take control of the narrative. Shifting focus from uncomfortable criticism to talking points you dictate is as old as debating. Politicians, cigarette companies and polluters around the world use this strategy... /../

It's a big day for everyone here at Strossle as we are announcing today that we've been acquired by the Dutch gaming and technology company Azerion. /../

Strossle is a proud participant in the struggle for a better internet. The Digital Advertising Economy has largely bee been built on the abuse of your personal data and we belive this is unnecessary and wrong.  /../

Marketing professionals: help us learn more about the growing importance of digital privacy in advertising!! /../

This post explains how publishers can make use of their legally obtained consent and their own insight to increase the value of the recommendations they get from Strossle. We believe this is a much better approach to privacy and the use of data than... /../

This post explains the difference between using context to place an ad and using it to achieve an outcome. In Strossle, we view these two as fundamentally different offerings, although both use the label “contextual targeting”. /../

Most people don’t go to the toilet with the door open or feel comfortable undressing completely in front of strangers. Why should privacy be less important online? /../

That Strossle has long been crusading for Contextual Targeting is nothing new. But did you know that this line of thinking is gaining traction across the open web? /../

How changing from Push to Pull marketing can be make all the difference in driving sales. For anyone who' ever suffered through "retargeting hell" (i.e. the experience of the exact products your lates purchase follow you around the web), this headline... /../

Contextual targeting is not just having your airline ad appear next to an article about travel. Here’s how to use context to reach campaign goals. /../