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We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!

Should you boycott Facebook?

Should you join Unilever, Patagonia and Coca Cola and boycott Facebook this July? Yes - of course you should, but that’s only half the story! The campaign #stopprofitforhate is gaining momentum with numerous brand now boycotting Facebook advertising this... /../

A crisis is a terrible thing to waste

- why innovation and creativity is where you should focus during economic uncertainty.   /../

WEBINAR: The Safe Distance Relationship with Henric Smolak

Advertising in the age of COVID-19   /../

Why your message matters - advertising in the time of Covid-19

These are volatile and uncertain times. The knee jerk reaction for most businesses in a time of crisis is to hunker down, cut spending and “ride it out”. Here’s why this is probably the worst strategy at this time in history. /../

Cracking the code of future proof digital advertising

«Competing with the Duopoly is futile!» The words belong to Trine Eilertsen, editor in chief of Aftenposten, one of Norway's leading daily newspapers, owned by nordic media-giant Schibsted. And she’s right! /../

Welcome to the future! Strossle’s predictions for 2020

It just wouldn’t be December without predictions. This year though - it’s special. It’s not just the year that is is coming to an end, we are on the brink of a new decennium! So before we look forward - some hindsight seems appropriate. /../

Nissan Case Study: How great Content helps drive success in Competitive Markets

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Strossle International AB ranked #1 on Deloitte 2018 Fast 500

Strossle International AB today announced it ranked #1 on the Deloitte Technology Fast 500™ EMEA list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in Europe, the Middle East and... /../

What All Marketers Should Know About Brand Safe Distribution

Every now and then we at Strossle get questions about brand safety. Are content discovery platforms (like ours) advisable channels for advertisers who are vigilant about their brands? The questions should actually be broadened to: are media sites... /../

Content Marketing - What are you Really Measuring?

What do you need to know to make sure your content marketing is really doing the job? Here’s how to measure the true effect of your efforts. /../