"We are very pleased that Aller Media has chosen us as a partner. They have a great content portfolio that we now want to maximize the value of. The plan is that we will increase both the number of page impressions and revenue from Content Marketing, "says Anna Holmquist, Managing Director at Strossle Sweden.
"We look forward to this cooperation. We are constantly working to increase user engagement on our sites, and Strossle offers an interesting solution that benefits both visitors and publishers", says Joakim Holfve, Product Manager at Aller Media.
Strossle has partnered with 1500 publishers across Europe, and makes more than three billion content recommendations each month. The company's revenue comes mainly from recommendations of sponsored content. The business was founded in 2013 and has 70 employees in 10 countries.
Aller Media is the leading magazine publisher in Sweden, with a market share of 64%. They own some of Sweden's most well-known magazines such as ELLE, Café, MåBra, Svensk Damtidning, ELLE Decoration, Allers, Femina and Residence.
Anna Holmquist, Sweden Manager, Strossle, +46 70-980 23 11
Joakim Holfve, Product Manager Aller Media, +46 72-386 98 32