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Does Content Need an Agency?

Now that Content Marketing and Native Advertising is creating such noise, which of those agencies should you talk to? Well, even though content is created by most of them, we would still argue that you find yourself a content agency. So why is that? /../

Honey I shrunk our business! Or: How you gave 60% of your traffic to someone you don’t even know

Perhaps it’s time to consider creating a position that will be mission critical in that future. Perhaps without this person you will soon find yourself with no data, no revenue, or for that matter no job. Enter: the Chief Audience Officer. /../

Are Brands Becoming The Media?

Today’s fragmented media landscape with adblock on the rise has made it almost impossible to reach audiences through a push marketing strategy. In the early days of Internet, advertisers needed to interrupt consumers to talk about their products, with... /../

Don't hate the player. Hate The Game

Image source: Brian Kim    When football became the organised sport it is today and FIFA was established in 1904 - goals were determined to have the standardised size of 2,44 x 7,32 meters. In 1954 the average height of a grown man was 175 cm. At the... /../

Content is King – Distribution is King Kong

When Social Media entered our lives it changed a lot of things. For marketers, it meant that all of a sudden they needed to be interesting to get attention. Old Spice told us we could smell like a real man and Red Bull dropped a guy from space. Viral... /../

Why publishers should say no thanks to “gifts” from Facebook?

Because what happened to WhatsApp will happen also to media using Instant Articles. /../

“IF IT’S BREAKING NEWS - WE MUST BE LIVE WITHIN 180 SECONDS” - INTERVIEW WITH THOMAS MATTSSON, EDITOR IN CHIEF AT EXPRESSEN

Expressen has a very ambitious TV project going on, with a growing content catalogue, live streams and programs. What’s your master plan? /../

Strossle is the winner of a 2016 Native Advertising Awards

The Native Advertising Institute just announced Strossle has won a 2016 Native Advertising Award for Native Advertising Platform of the Year. The Native Advertising Awards acknowledges the best native advertising in the world and has been awarded for the... /../