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We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!

The importance of recirculation

This is not to say that the story in any ways has become obsolete or irrelevant  (it might be to you once its out there, but not necessarily so for your readers). The reason is simply that new content claims your story’s space from it’s top pegging, and... /../

The wings of change!

80s power ballad or a sign of the times? In this post, Strossle’s resident prophet, Rickard Lawson attempts to describe the biggest drivers of change in the world of digital marketing and media. Ambitious? Yes, but then Norwegians at Strossle tend to... /../

10-20-70–Your Ideal Content Marketing Measurements

When thinking about content marketing strategy, online marketers face a series of questions. What kind of content should we create? How do we target our content? Which formats should we use? How do we measure the results? And by the way, how much money... /../

Time Spent should mean more to Publishers than Unique Visitors

The online media industry has historically used quantity as the main success indicator—where “who has more unique visitors?” mattered most. The market has seen monthly stats as the principal metric. Consequently a unique user who visited a site five... /../

10 Free Online Marketing Resources That Every Online Marketer Should Use


11 secrets to writing irresistible headlines

1. WHAT'S IN IT FOR THE READER? Obviously, the headline must give the reader a reason to read your content. Ask yourself what’s in it for them and how you can let them know about it. The benefit must be clear, simple and direct. /../

“We’re Now in a Post Advertising Society”

Rickard Lawson, Country Manager at Strossle Norway, lead a session on what brands can learn from publishers regarding native advertising at the 2016 Native Advertising Days, where Strossle also won gold for Native Advertising Platform/Network of the Year /../

3 Knowledge-Backed Reasons to Use Native Advertising

Yes, advertising is both an art and science—sometimes you’ll let your gut feelings rule, but it’s often better to build your marketing plan based on research and data. This post contains three research-backed reasons to try native advertising in your... /../

What Blockchain Means for Your Strategy


Try Strossle's High-Performing Widgets for Content Recommendations

What is a recommendation widget?  The Strossle recommendation widget is a powerful tool for publishers. Like the Kinder Surprise chocolates of youth, the widget does 3 things at once: 1. Increases the engagement of your readers: By promoting the most... /../