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1. WHAT'S IN IT FOR THE READER? Obviously, the headline must give the reader a reason to read your content. Ask yourself what’s in it for them and how you can let them know about it. The benefit must be clear, simple and direct. /../

Rickard Lawson, Country Manager at Strossle Norway, lead a session on what brands can learn from publishers regarding native advertising at the 2016 Native Advertising Days, where Strossle also won gold for Native Advertising Platform/Network of the Year /../

Yes, advertising is both an art and science—sometimes you’ll let your gut feelings rule, but it’s often better to build your marketing plan based on research and data. This post contains three research-backed reasons to try native advertising in your... /../

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What is a recommendation widget?  The Strossle recommendation widget is a powerful tool for publishers. Like the Kinder Surprise chocolates of youth, the widget does 3 things at once: 1. Increases the engagement of your readers: By promoting the most... /../

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  The last 10 years have taken publishers down a path that only ends at a destination called “Content provider”. Media companies know that this is not a viable strategy in the long run. Not only because it impairs their ability to sustain and engage an... /../

Artificial Intelligence is usually divided into two categories. Weak, and Strong AI. Weak AI is a system or computer program that can solve a narrow set of problems with some level of perceived intelligence. An example could be a system that plays chess... /../

Alain Delon was a famous French actor who was particularly popular in the 1960s. With a naturally entrepreneurial spirit, Delon launched his own fashion brand targeted at the male demographic. Stores all around the world now offer high-end menswear,... /../

What emerged as native advertising is a first baby-step into this new age of digital velocity: In-line ads, pay per click ads and sponsored messaging. Sprinkle believes that knowledge about the visitors, smart placement, format and type of message is key... /../