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We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!

Does Content Need an Agency?

Now that Content Marketing and Native Advertising is creating such noise, which of those agencies should you talk to? Well, even though content is created by most of them, we would still argue that you find yourself a content agency. So why is that? /../

Distribution of Content in Focus at an Intensive One-Day Masterclass with Strossle


How to get the most out of your Strossle widget

ONBOARDING THE STROSSLE WIDGET Use Strossle on all your sites The core of Strossle’s technical expertise is to analyze and optimize content to drive traffic. The typical site in our network is a content site but the widget can also be used to drive... /../

How Publishers can Optimize their Marketing Funnel for Paid Subscriptions [GUIDE]


Honey I shrunk our business! Or: How you gave 60% of your traffic to someone you don’t even know

Perhaps it’s time to consider creating a position that will be mission critical in that future. Perhaps without this person you will soon find yourself with no data, no revenue, or for that matter no job. Enter: the Chief Audience Officer. /../

Automated Content Recommendations Better than Human

Online publishers know that the time spent by users on their site is a key factor in their business. The longer users stay on the site, the more content they consume. This increases the chances that the users will share the content and attract new... /../

Are Brands Becoming The Media?

Today’s fragmented media landscape with adblock on the rise has made it almost impossible to reach audiences through a push marketing strategy. In the early days of Internet, advertisers needed to interrupt consumers to talk about their products, with... /../

After Facebook’s Shock Message: High Time For Publishers To Collaborate

In a post on Facebook, Mark Zuckerberg announced a couple of weeks ago that the social giant will de-prioritize not only ads but also media content in the news feed. The idea was to enhance the user experience by giving more space to posts from friends... /../

Don't hate the player. Hate The Game

Image source: Brian Kim    When football became the organised sport it is today and FIFA was established in 1904 - goals were determined to have the standardised size of 2,44 x 7,32 meters. In 1954 the average height of a grown man was 175 cm. At the... /../

7 Embarrassing Moments, When Friends Share Fake News