Creating The Companies of The Future
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What if every single publisher, no matter size, could compete with Facebook and Google from a user, advertiser and data perspective? This might sound like a publisher utopia, but it could actually become reality in a heartbeat, through collaboration. /../
Your content is nothing without an engaged audience. So how do you know that you’re producing the right things? It’s simple: you track how your audience reacts and engages with your content. Here’s a list of 27 metrics and KPIs that you can use to track... /../
When Social Media entered our lives it changed a lot of things. For marketers, it meant that all of a sudden they needed to be interesting to get attention. Old Spice told us we could smell like a real man and Red Bull dropped a guy from space. Viral... /../
Even though Schaefer mainly referred to content produced for marketing purposes, it definitely applies to editorial content as well. No matter how efficiently California based platforms help users filter content into personalized feeds, it’s hard to... /../