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Rickard Lawson | 7 May, 2018 Publisher
Leo Heijbel | 7 May, 2018 Publisher
What if every single publisher, no matter size, could compete with Facebook and Google from a user, advertiser and data perspective? This might sound like a publisher utopia, but it could actually become reality in a heartbeat, through collaboration. /../
We have identified three primary areas where publishers can benefit from huge upsides through collaboration in the battle against the Facebook-Google duopoly: /../
Your content is nothing without an engaged audience. So how do you know that you’re producing the right things? It’s simple: you track how your audience reacts and engages with your content. Here’s a list of 27 metrics and KPIs that you can use to track... /../
Leo Heijbel | 7 May, 2018 Advertiser
Advertising promising miracles without any effort brings in considerable money to some news sites. Despite this fact, sites had better avoid it like the plague. /../
Filip Kuna | 7 May, 2018 Publisher
When Social Media entered our lives it changed a lot of things. For marketers, it meant that all of a sudden they needed to be interesting to get attention. Old Spice told us we could smell like a real man and Red Bull dropped a guy from space. Viral... /../
admin | 7 May, 2018 Advertiser
Filip Kuna | 7 May, 2018 Advertiser
Even though Schaefer mainly referred to content produced for marketing purposes, it definitely applies to editorial content as well. No matter how efficiently California based platforms help users filter content into personalized feeds, it’s hard to... /../
Dan Willstrand | 7 May, 2018 Publisher
Because what happened to WhatsApp will happen also to media using Instant Articles. /../
admin | 7 May, 2018 Publisher
