Read our Blog

We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!

Strossle International AB ranked #1 on Deloitte 2018 Fast 500

Strossle International AB today announced it ranked #1 on the Deloitte Technology Fast 500™ EMEA list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in Europe, the Middle East and... /../

What All Marketers Should Know About Brand Safe Distribution

Every now and then we at Strossle get questions about brand safety. Are content discovery platforms (like ours) advisable channels for advertisers who are vigilant about their brands? The questions should actually be broadened to: are media sites... /../

Content Marketing - What are you Really Measuring?

What do you need to know to make sure your content marketing is really doing the job? Here’s how to measure the true effect of your efforts. /../

Content that Builds your Brand

Having a strong brand is more important than ever. In a world where the supply of comparable products is virtually unlimited – and the nearest shop is never more than a click away – consumers are far more likely to choose a brand that they recognize and... /../

Top 3 Reasons Your Campaign gets too Little Distribution

You have got the content, but no readers. Here are the top three reasons why your content is not getting the distribution it deserves. /../

5 Reasons your B2B Content is too Boring

/../

Too Much Focus on Conversion Will Hurt Your Brand

Imagine you walk into a car shop. An eager sales guy runs up to you, points at the nearest car and asks if you want to buy it. This behaviour sounds so ridiculous that you do not think anyone would do that. But this is actually how a lot of content... /../

Save Your Failing Campaign With These 4 Tips

Imagine this scenario: Your content campaign is live, but not delivering as you hoped or expected. This is something too many marketers are familiar with. Nobody wants to underdeliver and the money that has been spent on a campaign is just that – spent.... /../

Quality Content Part 2 - How to Create it

Last week I wrote about quality aspects such as being clear about who is behind the message and making sure that the content corresponds to its promotional ads. In this post, the focus is on the quality of the content itself. Anyone can buy traffic to a... /../

Quality Content That Wins Customers - part 1

Content Discovery is about helping users find the most relevant content. It is an algorithm-based activity, employing either personal data or contextual data to predict and recommend content that you are likely to want. You find this kind of technology... /../