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We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!

Dilemma: Native Ads or Your Own Website?

Native advertising has become increasingly popular in recent years, much because it is a format that harmonizes with how people want to access information online (user-centric storytelling). At the same time, there are weaknesses compared to hosting... /../

Why We Love Engagement (and You Should Too)

The term engagement within marketing is not new. It has been used for more than 100 years, although the meaning has changed over time. Today it is most frequently used in social media, but it is also a common term in online advertising, where you will... /../

5 Horrible Mistakes You are Making in Your Content Distribution Strategy

Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of... /../

Do's and Don'ts for a Successful Content Marketing Campaign

Is your content marketing not performing as expected? Or are you new to this domain and want to learn more about story-driven marketing? Here are 10 tips that I personally find useful. I probably should have made that 11 tips, because they say odd... /../

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social... /../

Beginner’s Guide to Buying Traffic

Everyone knows that organic website traffic today is more rare than organic alternatives in a Russian liquor store. No matter how creative and interesting you are, corporate content will typically be exposed to less than 2 percent of your followers in... /../

Explaining Content Marketing To Your Grandmother

We are all guilty. Although we see ourselves as experts in communication, Content Marketing professionals have fallen in the trap of using difficult words to describe what we do. Most of us don’t even think about it anymore, but every week we use... /../

How We Managed to Grow by 21,000 Percent in 4 Years

A couple of months ago Strossle was ranked second fastest growing tech company in Sweden, and we were awarded a nice glass prize by Deloitte, now residing in our awards lounge (well, I wish we had one). Until Deloitte informed us that our growth had... /../

The Biggest Challenge For Publishers In 2019

Courage and aspiration to look beyond the obvious are two qualities that characterize great journalism. These qualities not only help publishers produce interesting stories, but they also make it easier to distinguish the offering from the competitors’. /../

Why Banners Can’t Build Brands

How come the digital banner advertising industry, which has an annual global turnover of more than 55 billion dollars, has never played a crucial part in building a strong consumer brand? One of the main reasons is that online targeted banners are... /../