We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!
What do you need to know to make sure your content marketing is really doing the job? Here’s how to measure the true effect of your efforts. /../
Malin Björck | 13 June, 2019 content marketing , Advertiser
Having a strong brand is more important than ever. In a world where the supply of comparable products is virtually unlimited – and the nearest shop is never more than a click away – consumers are far more likely to choose a brand that they recognize and... /../
Dan Willstrand | 4 June, 2019 content marketing , Advertiser
You have got the content, but no readers. Here are the top three reasons why your content is not getting the distribution it deserves. /../
Malin Björck | 28 May, 2019 content marketing , Advertiser , content discovery
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Dan Willstrand | 20 May, 2019 content marketing , Advertiser
Imagine you walk into a car shop. An eager sales guy runs up to you, points at the nearest car and asks if you want to buy it. This behaviour sounds so ridiculous that you do not think anyone would do that. But this is actually how a lot of content... /../
Dan Willstrand | 13 May, 2019 marketing , content marketing , Advertiser
Imagine this scenario: Your content campaign is live, but not delivering as you hoped or expected. This is something too many marketers are familiar with. Nobody wants to underdeliver and the money that has been spent on a campaign is just that – spent.... /../
Malin Björck | 7 May, 2019 content marketing , Advertiser
Last week I wrote about quality aspects such as being clear about who is behind the message and making sure that the content corresponds to its promotional ads. In this post, the focus is on the quality of the content itself. Anyone can buy traffic to a... /../
Dan Willstrand | 30 April, 2019 content marketing , content discovery , native advertising
Content Discovery is about helping users find the most relevant content. It is an algorithm-based activity, employing either personal data or contextual data to predict and recommend content that you are likely to want. You find this kind of technology... /../
Dan Willstrand | 23 April, 2019 content marketing , content discovery , native advertising
Native advertising has become increasingly popular in recent years, much because it is a format that harmonizes with how people want to access information online (user-centric storytelling). At the same time, there are weaknesses compared to hosting... /../
Dan Willstrand | 15 April, 2019 content marketing , Advertiser , native advertising
The term engagement within marketing is not new. It has been used for more than 100 years, although the meaning has changed over time. Today it is most frequently used in social media, but it is also a common term in online advertising, where you will... /../
Dan Willstrand | 8 April, 2019 marketing , content marketing , Advertiser , native advertising
