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How The Value of A Visitor Depends On Your Media Business Model

How much is a website visitor worth? This is crucial knowledge to anyone investing in digital marketing and paid traffic to their websites. The answer is that it depends on your business model and how good you are at converting traffic into revenue. /../

Why Using Push Marketing Online Is A Total Failure

I once heard a media planner (at a famous agency) advice a customer to turn up the volume in their pre-roll commercials. The argument was that consumers would then still hear the customer's message even if they chose to browse another page while waiting... /../

The ‘Friendly’ Platform That Hired PR Experts to Smear its Critics.

If you still haven’t grasped the scope of the Facebook scandal unfolding over the last 18 months, this great piece of journalism in the New York Times is probably be the best way to get the full picture. This is not just a story about a large company... /../

Strossle Sweden’s Second Fastest Growing Tech Company

Deloitte has announced its ranking ‘Sweden Technology Fast 50’, 2018. Strossle ended up as the second fastest growing company, meaning they beat companies like iZettle, Storytel and Trustly. The ranking also means Strossle will be nominated to EMEA Fast... /../

Why No One Cares About Your Content (And What To Do About It).

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Why Publishers Should Think More Like Advertisers

If you google what brands can learn from publishers, you will find a myriad of articles, listing tricks from the media industry that will make your content marketing successful. And rightfully so; there are many things journalists can teach brands about... /../

7 Content Styling Tips That Will Make People Read Your Post, Not Only Click On It

Are you one of those marketers with unfairly low read-through numbers? I say unfairly because you produce really interesting content, embracing all storytelling techniques shared by marketing gurus. Yet 95% of your visitors bounce. Then you should take a... /../

Top 5 Content Marketing Myths

  Content Marketing is nothing new. It’s as old as Santa Claus, at least the fat, bearded version in red bathrobe that Coca-Cola helped shape the Image of in their marketing in the 1930’s. But in its digital form, Content Marketing is still at an infant... /../

7 Global Publishing Influencers You Want to Follow

We all need inspiration. But where can we find it? We asked people at Strossle and in our network, which people they follow, to get new ideas and to stay ahead at work. Here are 7 super influencers worth following for anyone interested in media. /../

Trust Yourselves: Traffic From Other Publishers Is Much Better Than Search And Social

In this post you’ll learn how publishers can improve their customer funnelling by sharing traffic with each other. /../