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Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of... /../

Is your content marketing not performing as expected? Or are you new to this domain and want to learn more about story-driven marketing? Here are 10 tips that I personally find useful. I probably should have made that 11 tips, because they say odd... /../

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social... /../

Everyone knows that organic website traffic today is more rare than organic alternatives in a Russian liquor store. No matter how creative and interesting you are, corporate content will typically be exposed to less than 2 percent of your followers in... /../

We are all guilty. Although we see ourselves as experts in communication, Content Marketing professionals have fallen in the trap of using difficult words to describe what we do. Most of us don’t even think about it anymore, but every week we use... /../

A couple of months ago Strossle was ranked second fastest growing tech company in Sweden, and we were awarded a nice glass prize by Deloitte, now residing in our awards lounge (well, I wish we had one). Until Deloitte informed us that our growth had... /../

Courage and aspiration to look beyond the obvious are two qualities that characterize great journalism. These qualities not only help publishers produce interesting stories, but they also make it easier to distinguish the offering from the competitors’. /../

How come the digital banner advertising industry, which has an annual global turnover of more than 55 billion dollars, has never played a crucial part in building a strong consumer brand? One of the main reasons is that online targeted banners are... /../

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We checked the numbers, Elon Musk, green data, Ericsson's content marketing and the confessions of a Chief Digital officer. Those were some of the most popular blog posts during 2018. Here’s the full top 10 list! Just click each headline to read the full... /../