Why No One Cares About Your Content (And What To Do About It).
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If you google what brands can learn from publishers, you will find a myriad of articles, listing tricks from the media industry that will make your content marketing successful. And rightfully so; there are many things journalists can teach brands about... /../
Are you one of those marketers with unfairly low read-through numbers? I say unfairly because you produce really interesting content, embracing all storytelling techniques shared by marketing gurus. Yet 95% of your visitors bounce. Then you should take a... /../
We all need inspiration. But where can we find it? We asked people at Strossle and in our network, which people they follow, to get new ideas and to stay ahead at work. Here are 7 super influencers worth following for anyone interested in media. /../
Offline školenia Prezenčné kurzy organizuje PS:Digital v priestoroch PS:Academy na Šustekovej 5, v Bratislave-Petržalke. Kurzy ohlasuje vždy na mesiac dopredu. Aktuálnu ponuku si nájdete tak, že pojdete na www.predpredaj.sk a do vyhľadávania napíšte:... /../
Chief Digital Officers–are they the new emperors, or are they just alibis for CEOs who prefer to continue with business as usual? Strossle’s Dan Willstrand met Robin Govik, CDO at Mittmedia, one of Scandinavia’s most progressive local media houses.... /../
It’s in the DNA of media companies to solve problems on their own, and it’s not hard to understand why. The “lonesome cowboy” attitude has its roots in the perception of the journalistic mission. The heroic archetype was always a relentless male reporter... /../