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4 Times Collaborations Failed

At Strossle, we’re big believers in the power of collaboration—especially when it comes to publishers. Collaboration helps publishers to keep their readers and maximise their revenues. Unfortunately, however, collaboration can sometimes fail. Here are... /../

Prečo má moja kampaň tak krátku dobu trvania návštevy?

Prečo má moja kampaň tak krátku dobu trvania návštevy? /../

“Brands Should Think Carefully About What Contexts They Want To Be In”

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Privately I never give consent to collecting data about me

If there’s one guy knowing all about Strossle’s products, it’s our own Chief Product Officer Joakim Stenberg. During the last 12 months he’s been working hard to ensure Strossle’s platform was ready for the GDPR. The strategic decision was to move from... /../

Coca-Cola The Power of Context - [Case Study]

At Strossle, we believe in the power of great content. Great content communicates to consumers in a non-intrusive way and helps brands to build sustainable relationships with their consumers. Our goal is to let quality journalism from digital publishers... /../

Today’s Digital Marketing Sucks!

 The internet today has turned into a giant version of Times Square, where companies and brands are in our face, desperately trying to grab our attention—but it’s time to pull the plug. I mean, really... who actually likes the constant interruption of... /../

Video or Text Journalism - Do We Need Regulations?

Have you ever refrained from clicking an online news story because it was a video? Was it because you knew you’d have to sit through a 30 second pre-roll ad to get what you wanted? Or because news publishers have started using video too extensively? Or a... /../

Big Brother or Don’t Bother? Advertising post GDPR

 We now live in a post GDPR world. It’s difficult to say what the consequences for advertisers and publishers have been, or will be. Right now the relief among media professionals reminds us about the situation 1  January 2000: Hurrah, the computer... /../

Håkon Tillier Appointed Acting CEO of Strossle

Strossle’s Board of Directors has appointed Håkon Tillier as acting CEO of Strossle. Håkon Tillier, who is a co-founder of Strossle Norway (founded 2014), has been Strossle’s Head of Expansion since 2017. Håkon replaces founder Magnus Hultman who will... /../

Case Study: Raiffeisen Bank Experiments with Innovative Online Formats

Customer acquisition in the financial sector is getting increasingly hard. The competitive struggle of 27 banks in Slovakia raised the cost per click in search above 2 euro. It’s one of the most expensive sectors in auction bids. /../