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We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!

Why Publishers Should Think More Like Advertisers

If you google what brands can learn from publishers, you will find a myriad of articles, listing tricks from the media industry that will make your content marketing successful. And rightfully so; there are many things journalists can teach brands about... /../

7 Content Styling Tips That Will Make People Read Your Post, Not Only Click On It

Are you one of those marketers with unfairly low read-through numbers? I say unfairly because you produce really interesting content, embracing all storytelling techniques shared by marketing gurus. Yet 95% of your visitors bounce. Then you should take a... /../

Top 5 Content Marketing Myths

  Content Marketing is nothing new. It’s as old as Santa Claus, at least the fat, bearded version in red bathrobe that Coca-Cola helped shape the Image of in their marketing in the 1930’s. But in its digital form, Content Marketing is still at an infant... /../

7 Global Publishing Influencers You Want to Follow

We all need inspiration. But where can we find it? We asked people at Strossle and in our network, which people they follow, to get new ideas and to stay ahead at work. Here are 7 super influencers worth following for anyone interested in media. /../

Trust Yourselves: Traffic From Other Publishers Is Much Better Than Search And Social

In this post you’ll learn how publishers can improve their customer funnelling by sharing traffic with each other. /../

Vzdelávací poukaz od Strosslu je aj na offline aj online školenia

  Offline školenia Prezenčné kurzy organizuje PS:Digital v priestoroch PS:Academy na Šustekovej 5, v Bratislave-Petržalke. Kurzy ohlasuje vždy na mesiac dopredu. Aktuálnu ponuku si nájdete tak, že pojdete na www.predpredaj.sk a do vyhľadávania napíšte:... /../

'Newsworthy' - Your Shortcut to Relevant Content Production

In this post you’ll learn how to create more engaging content by letting the elements of ‘news’ guide you. /../

“We Put The Least Read Articles Behind The Paywall-and Yes, it Was a Mistake”Confessions of a Chief Digital Officer

Chief Digital Officers–are they the new emperors, or are they just alibis for CEOs who prefer to continue with business as usual? Strossle’s Dan Willstrand met Robin Govik, CDO at Mittmedia, one of Scandinavia’s most progressive local media houses.... /../

The Power of Many: How Learnings From The Tech Industry Will Save Publishing

It’s in the DNA of media companies to solve problems on their own, and it’s not hard to understand why. The “lonesome cowboy” attitude has its roots in the perception of the journalistic mission. The heroic archetype was always a relentless male reporter... /../

6 Landing Page Principles For A Successful Content Marketing Campaign

Clients often ask us what key things they should be thinking about when creating a landing page for their content marketing campaign. A landing page is a standalone page (often on your own site) that you use for a specific purpose, like running a... /../