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Trust Yourselves: Traffic From Other Publishers Is Much Better Than Search And Social

In this post you’ll learn how publishers can improve their customer funnelling by sharing traffic with each other. /../

Vzdelávací poukaz od Strosslu je aj na offline aj online školenia

  Offline školenia Prezenčné kurzy organizuje PS:Digital v priestoroch PS:Academy na Šustekovej 5, v Bratislave-Petržalke. Kurzy ohlasuje vždy na mesiac dopredu. Aktuálnu ponuku si nájdete tak, že pojdete na a do vyhľadávania napíšte:... /../

'Newsworthy' - Your Shortcut to Relevant Content Production

In this post you’ll learn how to create more engaging content by letting the elements of ‘news’ guide you. /../

“We Put The Least Read Articles Behind The Paywall-and Yes, it Was a Mistake”Confessions of a Chief Digital Officer

Chief Digital Officers–are they the new emperors, or are they just alibis for CEOs who prefer to continue with business as usual? Strossle’s Dan Willstrand met Robin Govik, CDO at Mittmedia, one of Scandinavia’s most progressive local media houses.... /../

The Power of Many: How Learnings From The Tech Industry Will Save Publishing

It’s in the DNA of media companies to solve problems on their own, and it’s not hard to understand why. The “lonesome cowboy” attitude has its roots in the perception of the journalistic mission. The heroic archetype was always a relentless male reporter... /../

6 Landing Page Principles For A Successful Content Marketing Campaign

Clients often ask us what key things they should be thinking about when creating a landing page for their content marketing campaign. A landing page is a standalone page (often on your own site) that you use for a specific purpose, like running a... /../

“The Most Urgent Challenge for Newspapers Comes from Google and Facebook.”

  The Swedish Media Publishers’ Association (TU) is the trade association for Sweden’s newspapers and other media companies. Strossle’s Anna Holmquist had a chat with their Managing Director, Ms. Jeanette Gustafsdotter, about the current situation, and... /../

4 Times Collaborations Failed

At Strossle, we’re big believers in the power of collaboration—especially when it comes to publishers. Collaboration helps publishers to keep their readers and maximise their revenues. Unfortunately, however, collaboration can sometimes fail. Here are... /../

Prečo má moja kampaň tak krátku dobu trvania návštevy?

Prečo má moja kampaň tak krátku dobu trvania návštevy? /../

“Brands Should Think Carefully About What Contexts They Want To Be In”