Strossle and Zoznam shortlisted for the 2018 IAB Europe Research Awards

Intro

Strossle and Zoznam’s project on visitor sharing between magazine and news sites has been shortlisted in the category of Consumer Attitudes and Behaviors at the IAB Europe Research Awards. Strossle and the other shortlisted organizations are all innovative media and marketing companies that drive the development of the industry to meet the needs of tomorrow's consumers.

By Leo Heijbel May 7, 2018

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“I am happy that our approach to publisher collaboration is being recognized,” says Magnus Hultman, CEO of Strossle International.

Zoznam and Strossle have used the Strossle Accelerator for traffic sharing between publisher sites. The Accelerator is a data-driven cross-promotion network for media sites. By recommending their best content on affiliated media sites, publishers can work together to increase traffic and encourage media consumers stay in a quality online environment. The Accelerator is integrated into Strossle’s widgets and is free for publishers to use.

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Zoznam’s data reveals that visitors from this cross-promotion have a 57% longer session length, 195% more pageviews and an 18% lower bounce rate than the average Facebook visitor.

The winners of the IAB Europe Research Awards will be announced during the Gala dinner of Interact in Milan on the 23rd of May.

 

Find all the shortlisted companies here:

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