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Save Your Failing Campaign With These 4 Tips

Imagine this scenario: Your content campaign is live, but not delivering as you hoped or expected. This is something too many marketers are familiar with. Nobody wants to underdeliver and the money that has been spent on a campaign is just that – spent.... /../

Dilemma: Native Ads or Your Own Website?

Native advertising has become increasingly popular in recent years, much because it is a format that harmonizes with how people want to access information online (user-centric storytelling). At the same time, there are weaknesses compared to hosting... /../

Why We Love Engagement (and You Should Too)

The term engagement within marketing is not new. It has been used for more than 100 years, although the meaning has changed over time. Today it is most frequently used in social media, but it is also a common term in online advertising, where you will... /../

5 Horrible Mistakes You are Making in Your Content Distribution Strategy

Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of... /../

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social... /../

Explaining Content Marketing To Your Grandmother

We are all guilty. Although we see ourselves as experts in communication, Content Marketing professionals have fallen in the trap of using difficult words to describe what we do. Most of us don’t even think about it anymore, but every week we use... /../

Why Banners Can’t Build Brands

How come the digital banner advertising industry, which has an annual global turnover of more than 55 billion dollars, has never played a crucial part in building a strong consumer brand? One of the main reasons is that online targeted banners are... /../

Top 10 Blog Posts in 2018

We checked the numbers, Elon Musk, green data, Ericsson's content marketing and the confessions of a Chief Digital officer. Those were some of the most popular blog posts during 2018. Here’s the full top 10 list! Just click each headline to read the full... /../

Why Using Push Marketing Online Is A Total Failure

I once heard a media planner (at a famous agency) advice a customer to turn up the volume in their pre-roll commercials. The argument was that consumers would then still hear the customer's message even if they chose to browse another page while waiting... /../

7 Content Styling Tips That Will Make People Read Your Post, Not Only Click On It

Are you one of those marketers with unfairly low read-through numbers? I say unfairly because you produce really interesting content, embracing all storytelling techniques shared by marketing gurus. Yet 95% of your visitors bounce. Then you should take a... /../