You have got the content, but no readers. Here are the top three reasons why your content is not getting the distribution it deserves. /../
Malin Björck | 28 May, 2019 content marketing , Advertiser , content discovery
Last week I wrote about quality aspects such as being clear about who is behind the message and making sure that the content corresponds to its promotional ads. In this post, the focus is on the quality of the content itself. Anyone can buy traffic to a... /../
Dan Willstrand | 30 April, 2019 content marketing , content discovery , native advertising
Content Discovery is about helping users find the most relevant content. It is an algorithm-based activity, employing either personal data or contextual data to predict and recommend content that you are likely to want. You find this kind of technology... /../
Dan Willstrand | 23 April, 2019 content marketing , content discovery , native advertising
Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of... /../
Dan Willstrand | 29 March, 2019 marketing , content marketing , Advertiser , content discovery , native advertising
Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social... /../
Dan Willstrand | 8 March, 2019 marketing , content marketing , media , Advertiser , content discovery , native advertising
The interest for Strossle’s platform for publisher collaboration, called the Accelerator, was big. The Accelerator is a data driven cross promotion network for publishers. By recommending publishers best content on affiliated media sites, publishers... /../
Leo Heijbel | 7 May, 2018 Publisher , content discovery , collaboration
What is a recommendation widget? The Strossle recommendation widget is a powerful tool for publishers. Like the Kinder Surprise chocolates of youth, the widget does 3 things at once: 1. Increases the engagement of your readers: By promoting the most... /../
Rickard Lawson | 7 May, 2018 Publisher , content discovery , native advertising
