Content marketing

Farewell to cookies means welcome back to contextual In a statement today, Google announced its moving away from it's FLoC approach to addressing online privacy and launching "Topics". /../

At Strossle, we’re experts in finding the right readers for your content. We also know how hard it can be as content creator to generate all that great content. Even when the themes are set and the articles and guides are written, you still need the... /../

This post explains the difference between using context to place an ad and using it to achieve an outcome. In Strossle, we view these two as fundamentally different offerings, although both use the label “contextual targeting”. /../

Are you using Native ads exclusively as a distribution tool for your content marketing efforts? Do you consider the format to be a «top-of-the-funnel» strategy only? /../

Getting ahead of the game, and staying there.   /../

- why innovation and creativity is where you should focus during economic uncertainty.   /../

It just wouldn’t be December without predictions. This year though - it’s special. It’s not just the year that is is coming to an end, we are on the brink of a new decennium! So before we look forward - some hindsight seems appropriate. /../

Strossle International AB today announced it ranked #1 on the Deloitte Technology Fast 500™ EMEA list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in Europe, the Middle East and... /../

What do you need to know to make sure your content marketing is really doing the job? Here’s how to measure the true effect of your efforts. /../

Having a strong brand is more important than ever. In a world where the supply of comparable products is virtually unlimited – and the nearest shop is never more than a click away – consumers are far more likely to choose a brand that they recognize and... /../