Content marketing

Quality Content That Wins Customers - part 1

Content Discovery is about helping users find the most relevant content. It is an algorithm-based activity, employing either personal data or contextual data to predict and recommend content that you are likely to want. You find this kind of technology... /../

Dilemma: Native Ads or Your Own Website?

Native advertising has become increasingly popular in recent years, much because it is a format that harmonizes with how people want to access information online (user-centric storytelling). At the same time, there are weaknesses compared to hosting... /../

Why We Love Engagement (and You Should Too)

The term engagement within marketing is not new. It has been used for more than 100 years, although the meaning has changed over time. Today it is most frequently used in social media, but it is also a common term in online advertising, where you will... /../

5 Horrible Mistakes You are Making in Your Content Distribution Strategy

Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of... /../

Do's and Don'ts for a Successful Content Marketing Campaign

Is your content marketing not performing as expected? Or are you new to this domain and want to learn more about story-driven marketing? Here are 10 tips that I personally find useful. I probably should have made that 11 tips, because they say odd... /../

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social... /../

Paid reach added 800% more page views to true native campaign.

The Family & Business Club Penati is a private club, situated in pleasant and quiet surroundings in Bratislava, Slovakia. The number of members is restricted to 275, which is the maximum that can be accommodated while maintaining the club’s top-quality... /../