Contextual targeting

Google goes contextual. Welcome to the show, and what it means for advertisers

Google goes contextual. Welcome to the show, and what it means for advertisers

Farewell to cookies means welcome back to contextual In a statement today, Google announced its moving away from it's FLoC approach to addressing online privacy and launching "Topics". /../

Rickard Lawson | content marketing , featured , contextual targeting

How Strossle empowers publishers in the post cookie ecosystem

How Strossle empowers publishers in the post cookie ecosystem

This post explains how publishers can make use of their legally obtained consent and their own insight to increase the value of the recommendations they get from Strossle. We believe this is a much better approach to privacy and the use of data than... /../

Hakon Tillier | publishers , data , contextual targeting , privacy

Using Context - Strossle and advertiser outcomes

Using Context - Strossle and advertiser outcomes

This post explains the difference between using context to place an ad and using it to achieve an outcome. In Strossle, we view these two as fundamentally different offerings, although both use the label “contextual targeting”. /../

Hakon Tillier | content marketing , contextual targeting , conversion

Contextual Targeting: The report you've been waiting for

Contextual Targeting: The report you've been waiting for

That Strossle has long been crusading for Contextual Targeting is nothing new. But did you know that this line of thinking is gaining traction across the open web? /../

Rickard Lawson | featured , thought leadership , contextual targeting

Contextual Targeting and Native Ads, a guide for planners

Contextual Targeting and Native Ads, a guide for planners

Contextual targeting is not just having your airline ad appear next to an article about travel. Here’s how to use context to reach campaign goals. /../

Rickard Lawson | native advertising , featured , contextual targeting

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