That Strossle has long been crusading for Contextual Targeting is nothing new. But did you know that this line of thinking is gaining traction across the open web? /../
Rickard Lawson | 11 December, 2020 featured , thought leadership , contextual targeting
Contextual targeting is not just having your airline ad appear next to an article about travel. Here’s how to use context to reach campaign goals. /../
Rickard Lawson | 1 December, 2020 native advertising , featured , contextual targeting
Are you using Native ads exclusively as a distribution tool for your content marketing efforts? Do you consider the format to be a «top-of-the-funnel» strategy only? /../
Rickard Lawson | 16 November, 2020 content marketing , native advertising , featured
The next wave of rising infections is sweeping across Europe. How should you plan and manage your marketing in the months ahead? As the sky darkens once again over Europe, the impact on planned campaigns and marketing for your business comes under new... /../
admin | 12 November, 2020 marketing , featured , thought leadership
Have you ever wondered how a teenager with a smartphone can create more media attention than a brand with a huge marketing team? /../
Henric Smolak | 27 October, 2020 marketing , featured , digital empathy
Strossle joins the IAB Transparency and Consent Framework In short, the Transparency and Consent Framework (TCF), launched in 2018 helps parties in the digital advertising industry to comply with the EU’s General Data Protection Regulation (GDPR). /../
Joakim Stenberg | 14 September, 2020 publishers , Advertiser , featured , digitalmedia
Publishers and media creators, behold and rejoice: The disconnect between your content and the advertising that monetizes it is coming to an end! About bl**dy time! Since the advent of the «data driven» advertising format - advertisers have been bidding... /../
Rickard Lawson | 8 September, 2020 media , featured
Getting ahead of the game, and staying there. /../
Strossle | 18 August, 2020 content marketing , Advertiser , native advertising , featured
These are volatile and uncertain times. The knee jerk reaction for most businesses in a time of crisis is to hunker down, cut spending and “ride it out”. Here’s why this is probably the worst strategy at this time in history. /../
Rickard Lawson | 18 March, 2020 Advertiser , featured
«Competing with the Duopoly is futile!» The words belong to Trine Eilertsen, editor in chief of Aftenposten, one of Norway's leading daily newspapers, owned by nordic media-giant Schibsted. And she’s right! /../
Rickard Lawson | 5 February, 2020 Advertiser , featured
