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Marketing

Here we go again, but this time will be different!

The next wave of rising infections is sweeping across Europe. How should you plan and manage your marketing in the months ahead? As the sky darkens once again over Europe, the impact on planned campaigns and marketing for your business comes under new... /../

Marketeers: What can you learn from a 15 year old with an iPhone?

Have you ever wondered how a teenager with a smartphone can create more media attention than a brand with a huge marketing team?  /../

Too Much Focus on Conversion Will Hurt Your Brand

Imagine you walk into a car shop. An eager sales guy runs up to you, points at the nearest car and asks if you want to buy it. This behaviour sounds so ridiculous that you do not think anyone would do that. But this is actually how a lot of content... /../

Why We Love Engagement (and You Should Too)

The term engagement within marketing is not new. It has been used for more than 100 years, although the meaning has changed over time. Today it is most frequently used in social media, but it is also a common term in online advertising, where you will... /../

5 Horrible Mistakes You are Making in Your Content Distribution Strategy

Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of... /../

Do's and Don'ts for a Successful Content Marketing Campaign

Is your content marketing not performing as expected? Or are you new to this domain and want to learn more about story-driven marketing? Here are 10 tips that I personally find useful. I probably should have made that 11 tips, because they say odd... /../

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social... /../

Coca-Cola The Power of Context - [Case Study]

At Strossle, we believe in the power of great content. Great content communicates to consumers in a non-intrusive way and helps brands to build sustainable relationships with their consumers. Our goal is to let quality journalism from digital publishers... /../

Musk quits Tesla to Join Bitcoin Startup? Another Fake Story Promoted via Facebook

Last year Facebook revealed a plan to stop fake news – but the site continues to promote stories it knows are fake. The latest example is a story about Tesla’s founder Elon Musk leaving Tesla to jump on a bitcoin tech startup. /../

How to inspire people to find your content

One of the driving forces behind content marketing is that the traditional AIDA (Action, Interest, Desire, Action) purchase funneling model has changed. Marketers have until recently used this simple strategy - to raise customers' Awareness with... /../

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