We are proud to announce we took home the gold yesterday when the Native Advertising Institute announced the "Best Native Advertising Platform". /../
Rickard Lawson | 10 March, 2022 native advertising , featured , award
How changing from Push to Pull marketing can be make all the difference in driving sales. For anyone who' ever suffered through "retargeting hell" (i.e. the experience of the exact products your lates purchase follow you around the web), this headline... /../
Marketa Pavlasova | 11 December, 2020 native advertising , ecommerce
Contextual targeting is not just having your airline ad appear next to an article about travel. Here’s how to use context to reach campaign goals. /../
Rickard Lawson | 1 December, 2020 native advertising , featured , contextual targeting
Are you using Native ads exclusively as a distribution tool for your content marketing efforts? Do you consider the format to be a «top-of-the-funnel» strategy only? /../
Rickard Lawson | 16 November, 2020 content marketing , native advertising , featured
Getting ahead of the game, and staying there. /../
Strossle | 18 August, 2020 content marketing , Advertiser , native advertising , featured
- why innovation and creativity is where you should focus during economic uncertainty. /../
Strossle | 4 May, 2020 content marketing , Advertiser , native advertising
Every now and then we at Strossle get questions about brand safety. Are content discovery platforms (like ours) advisable channels for advertisers who are vigilant about their brands? The questions should actually be broadened to: are media sites... /../
Dan Willstrand | 17 June, 2019 media , native advertising
Last week I wrote about quality aspects such as being clear about who is behind the message and making sure that the content corresponds to its promotional ads. In this post, the focus is on the quality of the content itself. Anyone can buy traffic to a... /../
Dan Willstrand | 30 April, 2019 content marketing , content discovery , native advertising
Content Discovery is about helping users find the most relevant content. It is an algorithm-based activity, employing either personal data or contextual data to predict and recommend content that you are likely to want. You find this kind of technology... /../
Dan Willstrand | 23 April, 2019 content marketing , content discovery , native advertising
Native advertising has become increasingly popular in recent years, much because it is a format that harmonizes with how people want to access information online (user-centric storytelling). At the same time, there are weaknesses compared to hosting... /../
Dan Willstrand | 15 April, 2019 content marketing , Advertiser , native advertising
