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Native advertising

e-commerce and Native ads, the perfect combination?

How changing from Push to Pull marketing can be make all the difference in driving sales. For anyone who' ever suffered through "retargeting hell" (i.e. the experience of the exact products your lates purchase follow you around the web), this headline... /../

Contextual Targeting and Native Ads, a guide for planners

Contextual targeting is not just having your airline ad appear next to an article about travel. Here’s how to use context to reach campaign goals. /../

Native advertising and the Conversion factor

Are you using Native ads exclusively as a distribution tool for your content marketing efforts? Do you consider the format to be a «top-of-the-funnel» strategy only? /../

What we've learned so far - marketing and growth during Covid-19

Getting ahead of the game, and staying there.   /../

A crisis is a terrible thing to waste

- why innovation and creativity is where you should focus during economic uncertainty.   /../

What All Marketers Should Know About Brand Safe Distribution

Every now and then we at Strossle get questions about brand safety. Are content discovery platforms (like ours) advisable channels for advertisers who are vigilant about their brands? The questions should actually be broadened to: are media sites... /../

Quality Content Part 2 - How to Create it

Last week I wrote about quality aspects such as being clear about who is behind the message and making sure that the content corresponds to its promotional ads. In this post, the focus is on the quality of the content itself. Anyone can buy traffic to a... /../

Quality Content That Wins Customers - part 1

Content Discovery is about helping users find the most relevant content. It is an algorithm-based activity, employing either personal data or contextual data to predict and recommend content that you are likely to want. You find this kind of technology... /../

Dilemma: Native Ads or Your Own Website?

Native advertising has become increasingly popular in recent years, much because it is a format that harmonizes with how people want to access information online (user-centric storytelling). At the same time, there are weaknesses compared to hosting... /../

Why We Love Engagement (and You Should Too)

The term engagement within marketing is not new. It has been used for more than 100 years, although the meaning has changed over time. Today it is most frequently used in social media, but it is also a common term in online advertising, where you will... /../

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