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Native advertising

5 Horrible Mistakes You are Making in Your Content Distribution Strategy

5 Horrible Mistakes You are Making in Your Content Distribution Strategy

Content Marketing without an audience is just content. To make content marketing a long-term, motivated strategy, that deserves a budget, you need to make sure your content gets a fair chance of being consumed, by the right people. This is where a lot of... /../

Dan Willstrand | marketing , content marketing , Advertiser , content discovery , native advertising

7 TED Talks That Anyone Working With Engagement Should Watch

7 TED Talks That Anyone Working With Engagement Should Watch

Engagement is the holy grail for the media industry. The concept of engagement really took off a few years ago, as most media publishers shifted from advertising financed models to paid content. But the term itself is more deeply rooted in the social... /../

Dan Willstrand | marketing , content marketing , media , Advertiser , content discovery , native advertising

Här är 2017 års bästa Native-annonser

Här är 2017 års bästa Native-annonser

Förra året distribuerade Strossle mer än 10.000 olika native-puffar i 10 europeiska länder. Alla puffar mäts och utvärderas för att annonsörerna ska få så många engagerade besökare som möjligt. I Sverige kom de mest klickade puffarna från Svenskt... /../

Dan Willstrand | Publisher , Advertiser , native , native advertising

Paid reach added 800% more page views to true native campaign.

Paid reach added 800% more page views to true native campaign.

The Family & Business Club Penati is a private club, situated in pleasant and quiet surroundings in Bratislava, Slovakia. The number of members is restricted to 275, which is the maximum that can be accommodated while maintaining the club’s top-quality... /../

Filip Kuna | marketing , content marketing , penati , native advertising , slovakia

Try Strossle's High-Performing Widgets for Content Recommendations

Try Strossle's High-Performing Widgets for Content Recommendations

What is a recommendation widget?  The Strossle recommendation widget is a powerful tool for publishers. Like the Kinder Surprise chocolates of youth, the widget does 3 things at once: 1. Increases the engagement of your readers: By promoting the most... /../

Rickard Lawson | Publisher , content discovery , native advertising

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