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Pecha what’cha? /../

The Art of Great Content Recommendations

To offer some concrete insights in this short article I will narrow down to relevance in the sense of similarity, i.e. “relevant articles should cover similar things”, which is something we see a lot of in the media industry. /../

The wings of change!

80s power ballad or a sign of the times? In this post, Strossle’s resident prophet, Rickard Lawson attempts to describe the biggest drivers of change in the world of digital marketing and media. Ambitious? Yes, but then Norwegians at Strossle tend to... /../

11 secrets to writing irresistible headlines

1. WHAT'S IN IT FOR THE READER? Obviously, the headline must give the reader a reason to read your content. Ask yourself what’s in it for them and how you can let them know about it. The benefit must be clear, simple and direct. /../

“We’re Now in a Post Advertising Society”

Rickard Lawson, Country Manager at Strossle Norway, lead a session on what brands can learn from publishers regarding native advertising at the 2016 Native Advertising Days, where Strossle also won gold for Native Advertising Platform/Network of the Year /../

What Blockchain Means for Your Strategy

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Try Strossle's High-Performing Widgets for Content Recommendations

What is a recommendation widget?  The Strossle recommendation widget is a powerful tool for publishers. Like the Kinder Surprise chocolates of youth, the widget does 3 things at once: 1. Increases the engagement of your readers: By promoting the most... /../

What we learned while helping publishers collaborate

  The last 10 years have taken publishers down a path that only ends at a destination called “Content provider”. Media companies know that this is not a viable strategy in the long run. Not only because it impairs their ability to sustain and engage an... /../

AI for Media: The Difference Between Machine Learning and Artificial Intelligence

Artificial Intelligence is usually divided into two categories. Weak, and Strong AI. Weak AI is a system or computer program that can solve a narrow set of problems with some level of perceived intelligence. An example could be a system that plays chess... /../

Does Content Need an Agency?

Now that Content Marketing and Native Advertising is creating such noise, which of those agencies should you talk to? Well, even though content is created by most of them, we would still argue that you find yourself a content agency. So why is that? /../