Pecha what’cha? /../
Leo Heijbel | 7 May, 2018 marketing , Publisher , Tech , Advertiser
To offer some concrete insights in this short article I will narrow down to relevance in the sense of similarity, i.e. “relevant articles should cover similar things”, which is something we see a lot of in the media industry. /../
Leo Heijbel | 7 May, 2018 Publisher
80s power ballad or a sign of the times? In this post, Strossle’s resident prophet, Rickard Lawson attempts to describe the biggest drivers of change in the world of digital marketing and media. Ambitious? Yes, but then Norwegians at Strossle tend to... /../
Rickard Lawson | 7 May, 2018 Publisher
1. WHAT'S IN IT FOR THE READER? Obviously, the headline must give the reader a reason to read your content. Ask yourself what’s in it for them and how you can let them know about it. The benefit must be clear, simple and direct. /../
Dan Willstrand | 7 May, 2018 Publisher , Uncategorized
Rickard Lawson, Country Manager at Strossle Norway, lead a session on what brands can learn from publishers regarding native advertising at the 2016 Native Advertising Days, where Strossle also won gold for Native Advertising Platform/Network of the Year /../
admin | 7 May, 2018 Publisher , Advertiser
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Hakon Tillier | 7 May, 2018 Publisher
What is a recommendation widget? The Strossle recommendation widget is a powerful tool for publishers. Like the Kinder Surprise chocolates of youth, the widget does 3 things at once: 1. Increases the engagement of your readers: By promoting the most... /../
Rickard Lawson | 7 May, 2018 Publisher , content discovery , native advertising
The last 10 years have taken publishers down a path that only ends at a destination called “Content provider”. Media companies know that this is not a viable strategy in the long run. Not only because it impairs their ability to sustain and engage an... /../
Dan Willstrand | 7 May, 2018 Publisher , collaboration
Artificial Intelligence is usually divided into two categories. Weak, and Strong AI. Weak AI is a system or computer program that can solve a narrow set of problems with some level of perceived intelligence. An example could be a system that plays chess... /../
Now that Content Marketing and Native Advertising is creating such noise, which of those agencies should you talk to? Well, even though content is created by most of them, we would still argue that you find yourself a content agency. So why is that? /../
admin | 7 May, 2018 Publisher
