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The social media consultant, Mark Schaeffer, has defined the term “content shock” like this: “the amount of content being published is growing exponentially faster than the audiences intended to consume it, while the time available for consumption is a... /../

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Hi, Max! In short - what is a recommendation system? - A system that concludes from data to figure out what will be the most useful or interesting thing right now for a person, and then gives recommendations based on that. /../

Content comes in all shapes, forms and sizes, distributed through a massive amount of channels (just to name some of the digital channels: corporate site, brand site, landing pages, in-site channel, Facebook page, Pulse, Youtube channel, different social... /../

This is not to say that the story in any ways has become obsolete or irrelevant  (it might be to you once its out there, but not necessarily so for your readers). The reason is simply that new content claims your story’s space from it’s top pegging, and... /../

1. WHAT'S IN IT FOR THE READER? Obviously, the headline must give the reader a reason to read your content. Ask yourself what’s in it for them and how you can let them know about it. The benefit must be clear, simple and direct. /../

What emerged as native advertising is a first baby-step into this new age of digital velocity: In-line ads, pay per click ads and sponsored messaging. Sprinkle believes that knowledge about the visitors, smart placement, format and type of message is key... /../

Expressen has a very ambitious TV project going on, with a growing content catalogue, live streams and programs. What’s your master plan? /../