Strossle joins the IAB Transparency and Consent Framework
In short, the Transparency and Consent Framework (TCF), launched in 2018 helps parties in the digital advertising industry to comply with the EU’s General Data Protection Regulation (GDPR).
Strossle joins the list of registered TCF vendors, so what does that mean?
Honestly, not much. We've been quietly developing non-intrusive advertising based on context rather than personal data for years. Being a registered vendor simply brings more transparency to how we handle data and makes it easier for our publishing and advertiser partners to integrate our products.
IAB Europe, the industry's trade organization behind the TCF, provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. It is up to every individual vendor to take responsibility and respect those choices.
Strossle connects advertisers to consumers through a network of premium publishers, using our Content Discovery Platform. We use Contextual Targeting to create a privacy safe, non-intrusive experience for millions of consumers who visit our more than 700 media partners across 10 European markets.
We create value by delivering the right content to the right user at the right time.