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Casebank (Int)

We write about topics like Digital Media, Content Marketing and Native Advertising. If you like our posts, follow us in social media or subscribe to our newsletter!

A Successful Collaboration With Stampen - West Sweden's Largest Media House

Background Stampen is one of Sweden’s leading Media Houses and the largest Media House in West Sweden with over a million readers daily. In total Stampen has 12 websites, the biggest being GP.se.  /../

How LMK Group Turned Their Sites Into a Source of Inspiration

Background LMK Group was founded in 2008 with the vision to simplify everyday life by offering a large variation of inspiring meals, delivered straight to the customer’s door. Today LMK Group is the largest supplier of meal kits in the nordics where they... /../

How Compeed achieved high engagement for its content

Background Compeed is a wellbeing brand, known for their therapeutic plaster and the slogan "Keeps you going". /../

Raising awareness about Cancer prevention. How Slovakias Insurance provider UNION became Content Marketing driven

One of the biggest challenges in the Slovakian market is growing competition and the endless fight to win the hearts and minds of the consumer. With an abundance of providers, digital marketing through search engine campaigns and the return on such... /../

Communicating a "sensitive" topic? A case study from the marketing of incontinence pants

Every third woman will experience incontinence or spontaneous leakage of urine within her life. There is no exact data on the prevalence of incontinence in the population because, despite the efforts of many experts, this topic is still a great taboo,... /../

UPC: More customers through media recommendations

"A campaign that does not sell is not effective enough for us.” /../

Case: The launch of Peugeot's new electric cars

Purpose of the campaign The purpose of the campaign was to inform about the launch of Peugeot's new Electric cars Peugeot 208e and Peugeot 2008e. During the month of September, KW Bruun Sweden tested and evaluated various publishers whose purpose was to... /../

- Strossle made us forget about Facebook

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A Successful Campaign With Wästgöta Finans

Purpose of the campaign: The purpose of the campaign was raising awareness and brand-building that would also generate actual loans. Wästgöta Finans wanted to reach out widely with the news that the Jula Group now offered private loans and was a safe and... /../

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