Martina Sebikova

Raising awareness about Cancer prevention. How Slovakias Insurance provider UNION became Content Marketing driven

Raising awareness about Cancer prevention. How Slovakias Insurance provider UNION became Content Marketing driven

One of the biggest challenges in the Slovakian market is growing competition and the endless fight to win the hearts and minds of the consumer. With an abundance of providers, digital marketing through search engine campaigns and the return on such... /../

Martina Sebikova |

Communicating a

Communicating a "sensitive" topic? A case study from the marketing of incontinence pants

Every third woman will experience incontinence or spontaneous leakage of urine within her life. There is no exact data on the prevalence of incontinence in the population because, despite the efforts of many experts, this topic is still a great taboo,... /../

Martina Sebikova | slovakia

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