Purpose of the campaign
The purpose of the campaign was to inform about the launch of Peugeot's new Electric cars Peugeot 208e and Peugeot 2008e. During the month of September, KW Bruun Sweden tested and evaluated various publishers whose purpose was to drive qualitative traffic to peugeot.se with the aim of informing, engaging and converting. KW Bruun continuously measures their media purchases and has also developed a model to be able to automatically see how qualitatively the traffic is linked to a number of conversion goals.
K.W. Bruun Autoimport handles the import of Peugeot cars and transport vehicles as well as spare parts for the Swedish market.